Georgia Cities Week — Digital Resource Kit + Social Media Campaign (GMA)

Overview

Georgia Cities Week is a long-running statewide celebration created by the Georgia Municipal Association (GMA) to help cities strengthen community connection. Across 2025–2026, I supported the campaign by helping modernize and activate the toolkit and by developing a social media campaign that made it easier for cities to participate and for residents to engage.

Campaign hub: https://www.gacities.com/events/georgia-cities-week

The challenge

GMA already had strong foundations in place:

• The longstanding event and statewide relationships

• Strong theme concepting and design

• An existing printed toolkit

The opportunity was to make participation easier and faster for city staff by

• Turning the toolkit into a digital, ready-to-use system

• Providing practical, engaging promotion assets cities could deploy immediately

• Reducing friction so more cities could participate—and share what they did

My role 

Strategist and content creator for the digital toolkit and social media campaign. 

• Built and organized the Georgia Cities Week Resource Kit as a digital toolkit cities could use to plan events and promotions

• Created the Georgia Cities Week social media campaign (content structure, guidance, and execution support)

• Helped “activate” the campaign by making materials more accessible, engaging and easier to apply in real city workflows

What we delivered

• Georgia Cities Week Resource Kit (digital toolkit for city planners)

• Social media campaign plan and promotional content guidance

• Practical participation support to help cities promote events and share stories consistently

Campaign-wide outcomes (2026)

Documented results from the statewide campaign include:

• Record participation: 225 cities

• Media visibility: approximately 5 TV segments

• Digital reach: 58,000+ impressions across digital platforms

• Engagement: 32,952 social media engagements

• Hashtag activity: an estimated 4.5 million hashtag uses

Skills demonstrated

Public-sector communications • Campaign strategy • Toolkit/productization • Social media planning • Content operations enablement • Stakeholder collaboration

---

Need a campaign cities can actually run with? I help public-sector teams turn strong concepts into practical toolkits and promotional systems that increase participation while reducing staff burden.